Money & Soap: The More You Touch, The Less You Have

by Kevin Kroskey, CFP®, MBA

In many areas of life, intense activity and focus, often called a “flow state” in psychology, represent the path to success. Successful investing turns that approach on its head. Warren Buffett has a great quote on this. “Money is like a bar of soap. The more you touch it, the less you’ll have.”

Investing is one area where constant activity and a sense of control are not well correlated. If you or your advisor are forever tinkering with your portfolio, you are most likely mistaking activity for control or potentially gambling away your money. You’re making your soap shrink.

When you plant a tree or shrub, you choose a sunny spot with good soil and water. Apart from regular watering, pruning and fertilizing, you leave it to grow. Investing is similar but presupposes you followed a science-based investing strategy and thoughtful process to select your investments (ingredients) and assemble them in your portfolio allocation (recipe). If you did not, a remake of your investing landscape may be required.

Financial science and experience show that our investment efforts are best directed toward areas where we can make a difference and away from things we can’t control. We can’t predict short-term market movements. We can’t predict news. If you believe news impacts markets and cannot predict the news, ergo you cannot predict markets — darn logic strikes again.

You can control how much risk you take. You can diversify those risks across different assets, strategies, companies, sectors, and countries. You have a say in the costs you pay. You can exercise discipline to counteract emotional impulses. Perhaps most importantly, you can have a well-constructed and regularly monitored financial life plan coupled with a science-based investment strategy that is well-aligned to meet goals. If alignment doesn’t exist, you may blindly throw a dart at the dartboard.

These principles may be hard to absorb because the financial media is geared around the short-term, the recent past, the ephemeral, the narrowly focused, and the quick fix. While it’s understandable that we want to feel a sense of control, we have to tune out the media. As investors, we have to accept uncertainty. At best, we can tilt probabilities in our favor.

The serenity prayer comes to mind, “Grant me the serenity to accept the things I cannot change, The courage to change the things I can, And the wisdom to know the difference.”

Soaping down your money results in a lack of diversification, poor timing decisions and narrow focus, which all contribute to earning lower returns than you should. In fact, investors tend not to even earn returns their own funds deliver.

Morningstar conducts a yearly “Mind The Gap” study. The gap is the annualized return difference between what the fund earns and what the investors in the fund earn. Findings from the 2023 study show:

“Fund investors earned a 6% investor over the 10 years ended Dec. 31, 2022, while their fund holdings generated a 7.7% annual total return over the same period. Thus, investors suffered a 1.7 percentage point annual return shortfall, or gap, stemming from mistimed purchases and sales. This annual return gap is in line with the gaps we measured over the four previous rolling 10-year periods, which ranged from 1.5 to 1.7 percentage points per year. Investors have also struggled to use sector and nontraditional equity funds successfully (both more narrowly focused strategies); these two category groups experienced wider-than-average return gaps.”

Warren knows financial science and these gap studies. He just has a much better way of analogously communicating it.

Be careful not to soap down your money. And be mindful of guru who will supposedly protect you from the falling knife. While luck does exist, it is not a sound strategy. Rather, you will most often find the guru does not have the ‘gu’ or the ‘ru’ you had hoped for. You’re simply left to accept financial science and the proper watering, pruning, and fertilizing of your portfolio strategy.

If you’re not sure the investment landscape you planted was sensible, you can always get a second opinion from a qualified professional that follows financial science and a prudent investing process.

Tax & Wealth Management Services | 330.777.0688 | TrueWealthDesign.com

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Kevin Kroskey, CFP®, MBA

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Kevin Kroskey, CFP®, MBA is the Founder of True Wealth Design, a wealth management firm with deep expertise in retirement, tax, and investment planning, helping successful families and individuals Plan Smarter and Live BetterTM


Opinions and claims expressed above are those of the author and do not necessarily reflect those of ScripType Publishing.